Free 7 P’s Marketing Mix Template
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What is the 7 P’s Marketing Mix?
The 7 P’s of the marketing mix are a framework used in marketing to define the key elements of a marketing strategy. The 7 P’s are:
– Product: The goods or services offered by the business. Includes features, quality, brand, packaging, etc.
– Promotion: The various ways the business communicates with and promotes to customers. Includes advertising, public relations, sales promotions, personal selling, etc.
– Price: The amount customers pay for the product or service. Includes pricing strategy, discounts, payment terms, etc.
– Place: How the product or service is distributed and made available to customers. Includes distribution channels, logistics, retail location, etc.
– People: The employees and customers who interact with the business. Includes employee training, customer service, rapport building, etc.
– Process: The procedures, mechanisms and flow of activities by which the product/service is delivered. Includes efficiency, quality control, customer experienc